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The Interwork Brand Power Marketing Program
Interwork Website Presence
To ensure that Interwork partners receive the highest recognition and visibility within the 2008 campaign; custom advertisements will be created and prominently placed on the Interwork website. The ads—which can contain corporate logos, product images, and textual content—are designed to immediately attract the attention of the web savvy.
To further the value of the advertisements, partners will also receive a completely co-branded sub-site within the Interwork domain designed to contain information supplied by the partner. The information can be limited to one page, or designed with a multitude of pages and downloadable documents.
| Each vendor receives the following: |
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Full internal webpage(s) complete with custom graphics, downloadable collateral, hyper links, etc. |
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At least one month spotlight on index page |
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Unlimited access to promotions, case studies, and supplemental listings with separate detail page(s) (HTML & PDF) |
Weekly E-marketing Campaign
Our vendor partners can choose to be prominently featured each week in 2008 in the precisely targeted e-marketing campaign initiative. The weekly vehicle consists of links to industry relevant news, promotions, spotlighted products, etc.
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inCHANNEL Monthly On-line Magazine
To greater extend Interwork’s reach to the reseller community the online magazine inCHANNEL will continue to highlight Interwork’s partner’s products and their expertise. Each month, an e-marketing campaign will be sent to the database highlighting the issue. The links will lead to a downloadable PDF of the magazine containing the latest ads and educational materials regarding the industry’s hottest topics.
Vendors are invited to take part in all 12 issues by placing advertisements in each issue. They are also invited to contribute 12+ articles per year on the topic of their choice. |
Reseller Sponsorship Program
Interwork’s vendor partners will have the opportunity to directly influence resellers through the Reseller Sponsorship Program dedicated to the advancement of the respective vendor’s business development and sales goals.
The program is designed to enhance Interwork’s already successful marketing program, by creating a logical additional vehicle by which vendors can add a more granular and hands-on relationship with the reseller community—directly influencing how, when, and to whom they market.
The overall goal of the program is to enable vendors to work directly with individual resellers to create customized, measurable marketing and sales plans that will be directed through the respective resellers to their end-user base. Interwork will manage the program’s strategic planning, collateral development, implementation, and reporting for the vendors; offering proven process and much-needed marketing help to the resellers. |
