Posted by timl closeAuthor: timl
Name: Tim Larocque
Email: timl@interwork.com
Site: http://www.interwork.com
About: Director, Business DevelopmentSee Authors Posts (4) @ Fri, 19 Jun 2009 15:08:15 -0400
I recently noticed a big spike in sales from one of our security-focused resellers - I called to thank them and asked why the sudden jump in sales?
The reseller launched a WOM program (word-of-mouth) for current customers that referred new business - simple twist was for every referral that ended up purchasing, the customer would receive a $10 Victoria’s Secret gift card as a small token of appreciation.
59 referrals in 8 months. 100k in new business. Cost $590.
Never under estimate the power of a simple but creative word-of-mouth program, especially those that come with added benefits!
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